It's growing difficult and harder to stand out as a real estate salesperson. These real estate agent tools will help you build a better brand while also attracting more potential clients and closing more sales on a regular basis. Here are seven cutting-edge resources you need to use if you want to remain competitive.
Social Media for Real Estate Agents
Not using social media is a huge mistake for real estate brokers. While it's true that the vast majority of real estate agents today have social media profiles on sites like Facebook, Instagram, and LinkedIn, that doesn't imply they're actively making the most of their presence there. You're doing it wrong if you spam your followers with irrelevant data and links to your newest listings.
You can set yourself up as a go-to expert in your area, provide valuable resources to potential clients, and stand out from the crowd all thanks to your social media profiles in the competitive real estate market. Whether you're affiliated with a large firm or not, you need to create a name for yourself in the real estate industry.
Post images, videos, and blogs about :
The Process of Home Staging What are some of your favorite things to do? Some insight into your relatable family life Brief overview of your professional background
In the long run, this content will aid in the branding of your organization, making it more likely that people will think of you when they need a top brokerage or a real estate agent in the area.
Digital/Email Marketing
It's not simple to capture your portion of the local market. In the competitive residential real estate market, clients will eventually choose the brokerage firm that has the most effective marketing strategies, regardless of the size of the brokerage's sales volume or the number of times the firm has helped a client through the buying or selling process.
Unique and effective methods of communicating with homeowners are essential for the success of any real estate sales effort. So too, if you're representing purchasers, you need to employ tactics that bring you in direct contact with them, so you can be the first to act on any fresh leads. When searching for a real estate agency, both buyers and sellers will turn to the internet. Advanced social media marketing targeting specific demographics. Use Google AdWords to target local customers. Marketing via email to follow up with leads and maintain interest.
Email marketing is consistently hailed as having one of the highest returns on investment (ROI) across all of these tools for real estate brokers, often reaching as high as 4400%.
Lead-Capture Tools Online
You should spend your time explaining your real estate licenses, the local market, and what you bring to the table for buyers and sellers on your website, as all real estate brokers these days have websites. Embracing the concept of "content marketing," which encompasses all of this information, can do wonders for your lead generation efforts.
Everyone who visits your website has the potential to become a new customer. The first stage is to keep people interested in your website with relevant content; the second is to give something of value (a "lead magnet") in exchange for their email address or other contact details. As an example, many real estate agents give away free guides to the local market in exchange for contact information. This is one technology for real estate brokers where an investment yields a clear return on the money spent on it.
Drone and Interactive Tours
All through 2020, real estate brokers responded rapidly to and adapted to developments that slowed down traditional open houses, resulting in a precipitous drop in home showings. Fortunately, forward-thinking realtors have survived and even thrived by embracing cutting-edge VR technology.
Real estate agents who aren't already employing drone photos on their listings could see a 68% increase in sales volume. In particular, it shines on properties that boast water access, expansive lawns, or breathtaking scenery. Virtual 3D tours and walkthroughs should be considered for all listings to give potential buyers a feel for the space without having to travel. Potential customers will be more intrigued, and you'll be able to more accurately qualify chances ahead of time.
Use of Information to Drive Market Decisions
Information is more potent now than ever. With the correct resources, you can learn a great deal about the local market, including indicators of when homeowners might be interested in selling or when renters might be ready to make a purchase. Using similar techniques, you can learn more about the shifting demographics of your local market and adjust your marketing tactics accordingly.
If you want to stand out as a real estate agent, you need to do all of the above. To do this, you need to not only monitor the past performance of your website and social media sites, but also draw upon information that will allow you to make strategic choices.
Buyer-Seller eSignatures
Closing paperwork no longer needs to be signed face-to-face with all parties present. It's high time you began handling papers digitally if you aren't already using eSignature for real estate. This revolutionary new method will drastically shorten the time it takes to make an offer, negotiate terms, and close a deal.
Electronic signatures (eSignatures) are as legally binding as physical signatures when done properly, and they reduce administrative burden by eliminating the need for paper documents. Everything is digitised from the get-go, which automatically increases efficiency, safety, and neatness.
Tools for Sending Money Electronically
Technology for real estate brokers, such as electronic transfer and escrow tools, has helped streamline the closing process as the world progresses toward a digital future. Highly secure processing, real-time tracking, and prompt distribution of earnest money and closing fees are all made possible by platforms like paymints.io.
With Wesignature, the buyer's bank account may be used to deposit monies straight into escrow, streamlining the closing process and shortening the time it takes to get to the finish line. In addition, paymints.io is one of the best platforms you can add to your real estate tech stack this year because it combines bank-level security with white-label branding and a fully digital experience.
Take The Following Step Into The Digital Era
It's time to take the next steps toward a fully digital small business workflow automation if you haven't already. This sort of technology has never been more potent or promising than it is right now, in 2021, when we have new priorities and the need for security and ease.